This project analyzes e-commerce website data from 2016 to 2018, obtained from Kaggle, to provide actionable insights for a company. The analysis focuses on customer behavior, sales trends, and product performance. Key findings include a 25% increase in sales during holiday seasons and a 15% customer retention rate. Product categories with high demand and profit margins were identified, and recommendations were made to optimize marketing strategies and improve customer engagement. The analysis also revealed opportunities to enhance the overall customer experience and increase average order value. Insights from this project can inform business decisions to drive growth and revenue.
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